You probably have heard a lot about SEO, but you may not know what the term stands for. It refers to using keywords to help people locate your site. White hat SEO practices are those that do not violate the terms of Google or any other search engine. They’re more like fair play when it comes to ranking. As a UK SEO service, we know all the ways to help you rank without violating any terms of services. We will be exploring more about white hat SEO practices below:
Black Hat SEO Practices Versus White Hat
As you can probably imagine, the black hat SEO practices are those that will get you ranking, but not in a way that Google would approve of. If you get caught by the Google algorithms, there will likely be consequences. Some examples of black hat practices would be purchasing links and using cloaking techniques that are nefarious in nature.
White Hat is the Way
White hat SEO, on the other hand, is the right way to go about things. As a UK SEO service, we employ many of these tactics. Some examples of white hat SEO include offering quality services and content on your website. Another example is making sure that when your website loads on a person’s mobile, that is easy to navigate. Yet another example is using meta-tags that are extremely descriptive of your business. Still another instance of white hat SEO is when your site will load quickly. You should also make sure that your site is user-friendly. All of these techniques don’t hurt anyone and are just part of having a quality online presence.
When it comes to white hat SEO, you are now in the know. If you are interested in learning how to do this or hiring a service, then you can get started on SEO the right way.