On Page SEO is an important part of the SEO process for any website. The following steps are the essentials for making sure that you include the main ranking factors in your optimization.
Keywords Keyword research is the starting point to getting the right content on your website that will generate the most traffic. You can use the free Google Planner tool or some paid tools like SE cockpit or Market Samurai to generate long lists of keywords.
Do not assume that you know which keywords your website should have. Do some competitive research and see what your competitor sites are writing about, see what Google Suggest brings up when you type in a seed keyword. The bottom of a search result page will usually bring up a list of suggested keyword phrases that you should use too.
If you have an e-commerce site, make sure you use the Amazon search bar to generate keyword phrases. They have the same suggest functionality that Google has.
Content Well written, relevant content is the key to optimizing your site. There isn’t a perfect number of words you should write but the longer the content, the more words there are and the more chances you have of ranking. You will find that your fully optimized pages will rank for more than the keywords you are targeting.
Don’t forget that Search Engines rank pages, not sites. So make sure you have a content plan that lays out all the pages you need to write about.
Title The Title tag of your post is very important as this is the first thing a searcher will read in search results. Ideally, you should have your main keyword in here. You must write your title like an ad to get people to click on your search result.
Meta Description The Description is most commonly left blank on a lot of sites. Make sure that you complete this for each post. Write a descriptive explanation of the post that will entice a reader to click through you read more. Add a call to action if possible like “Click Here”.
URL StructureUse a keyword rich URL structure and not one with numbers and symbols.
Internal Links Creating internal links is a very important part of optimizing your site. On each post, make sure that you link out to other related posts on your site. At the bottom of each article, add links to other articles that might interest the reader. This will also decrease your bounce rate which is another ranking factor.
H1 Tags and Sub headings. Make sure that every post has one H1 tag with the main keyword. Add sub heading to break up the content and allocate the H2 or H3 tags for these.
Add SEO friendly images. Adding media to content increases the value of your content in Google’s eyes. Make sure that every image has been renamed with either your title or keyword and has an ” Alt tag”.
Site speed Today, site speed is a very important ranking factor. You can check how fast your site loads with Pingdom. They will also give you a very handy report that tells you what is causing a site to load slowly.
If you have an image heavy site, consider using a Content Delivery Network to host your images. Upgrading to a dedicated fast server is another good choice.
If you use WordPress as your content management system, you can use an SEO plugin to help you with your on page SEO. They include prompts to write an SEO friendly title and description and can flag up things that you might have forgotten to do in your content.
By using this On Page SEO checklist, you will go a long way to ranking for the right keywords for your business. If you want to read more information about SEO visit Jason Braud website.